There are a few fundamental features which go into developing an effective advertising too through a vehicle wrap. This involves having a stunning and attractive graphic design right through to the finishing following the application process. As a business in Wellington, FL looking to use this advertising method, it is important to understand the basic requirements to ensure the investment you make in this regard is worthwhile. Simply put, a vehicle wrap is in most cases a vinyl sticker applied to the surface of a vehicle but the design process involved is rather complex.
Designing The Vehicle Wraps
A common mistake many tend to make in this space is that their vehicle wrap fails to convey a clear message about the brand. This is actually a waste of a great opportunity to be able to effectively showcase the brand to a very wide audience. In order to create a lasting impression among your target consumer in Wellington, FL, you should first work on planning out how you can convey your brand message. When you talk to a sign shop you should ideally first work on communicating your brand identity and most importantly a logo.
In many cases a sign shop would work on wraps for a company which they have had a part in developing the brand identity together. This is a much better approach as then they too would clearly know what type of message needs to be conveyed through the wrap design. The copy should also be limited sticking to only the essential details. This is because your message should be concise enough for the viewer to grasp within a matter of seconds. The following are some tips to consider when designing the wrap.
- Display a high quality logo
- Try tagline messaging
- Include a contact number which can be clearly read. Often a phone number and the web address of you company in Wellington, FL.
Graphic Design Considerations To Be Made
If you are working on your own wrap design or have to transfer the design to a printer it is also important that you follow some design and print guidelines to ensure the end product comes out the same as you planned. The document color mode should ideally be set to CMYK and ppi at 720. In the instance images or photos are being used, they should be high quality so that optimum clarity will be achieved once printed. Fonts should also be converted to outlines.